A&W created what is allegedly the world's first "float through" on the Penticton Channel, an area popular in the summer for a long tube ride across town via the town's channel.

Since this is my hometown, I am kind of stoked to see this, and since A&W is my guilty road trip food of pleasure, I think it is kind of cool. I could totally go for some onion rings mid channel float...

Chris Stenberg is a creative director, photographer, filmmaker, and traveller. In his spare time you can find him biking and boarding in the mountains of British Columbia.